2. A Custom Home is about the Fit, not the Spend.

The word “custom” is widely misunderstood as a synonym for expensive. It isn’t. Custom simply means tailored to you specifically. A modest home designed to fit the authentic life of its owners is far more extraordinary than a grand estate built for no one in particular. The tailored garment—however humble the fabric—will always outperform the expensive off-the-rack suit. The same is true for your home.